You're already filming it.
You're just not posting it.
You film it. We handle the rest.
The content company for the trades
The job you filmed last week is still sitting in your phone. We turn it into content that goes out every other day, under your name, across every platform.
Same guy. Same phone.
Somebody finally saw it.
views on one video, no ad money behind it. He'd been posting for years at about 300 views. First one we put out did 16,000 on Instagram.
“It produced organically 10× more engagement.”
This is what comes back.
Roofers, plumbers, concrete crews, land clearing, remodels. Every one of these started as footage somebody shot on a jobsite with their phone. Tap any of them.
Three steps.
Shoot it like you already do
Same phone, same jobs, same as yesterday. One new habit: say a sentence out loud while it's rolling. “Here's what twenty years of hard water does to a water heater.” That's the whole change.
Send us the folder
Dump it in the app, or just share the Drive folder your crew already throws everything into. Five minutes, from the truck, once a week.
Then forget about it
We cut it, write it, size it for every app, and put it out under your name — Facebook, Instagram, YouTube, TikTok. You find out it went up because somebody mentions it.
You've been sitting on it
this whole time.
Go look right now. Forty photos and six videos from the last job. Nobody's seen them. Not one person in your town who's going to need you this year.
You've been shooting commercials for years. You just keep filing them.
You get seen.
You get called.
Not impressions. Not engagement. The phone ringing while your hands are full.
The thing you keep meaning to get to, gets done
You know you should be posting. You've started three times. It always dies in the same spot — 9pm on the couch, picking a clip, fighting with a caption, wondering why the thing cropped wrong. That part's not yours anymore. It goes out whether this week was a good one or a total nightmare.
They already know you when you walk in
Nobody wants to gamble on a stranger with a truck. When they've been watching you work for two months, you're not a stranger — you're the guy they've been watching. You show up to the bid already trusted, and the conversation stops being only about price.
Quit renting leads three other guys already bought
You pay sixty bucks for a lead. So did three other guys. Now you're all calling the same worn-out homeowner, racing each other to the bottom. A video you posted in March is still bringing you work today — and it's never once sent you an invoice.
You look bigger than you are
Two trucks that show up every other day look bigger than eight trucks nobody's ever heard of. That's how you start getting called on the jobs you used to watch somebody else drive away with.
You'll be dealing
with me.
I'm Matt. Twelve years making video — producer, editor, on camera, building channels from nothing. I grew my own family travel channel past 2.5 million views doing the exact thing I'm asking you to do: pull out a phone and talk about what's in front of me.
I'm not an agency that farms your account out and emails you a report. I'm on your kickoff call. I'm on the group calls. I've watched about a thousand videos go out for clients, so I know what makes a jobsite clip work and what makes one die.
You won't be good at this in week one. I'll be there for the part where you get good.
Yeah. You've got
to be on camera.
Almost every guy I talk to tells me he hates being on camera. It's almost never true. He doesn't hate being on camera — he hates not knowing how to be on camera. Those feel identical from the inside and they're completely different problems. Only one of them is fixable, and it's the one you've actually got.
I'd rather lose you right now than in month four, so here it is straight: your face has to be in this. Nobody trusts a logo. They trust a person. If you want work coming from people who trust you, you're the one they have to see.
And you won't be good at it the first week. You weren't good at your trade the first week either. Nobody picks up a tool and knows what they're doing — you got better because you kept showing up. It's a skill, it takes reps, and you've already done this once with something harder.
Day one, you don't film anything
You send us a before-and-after you already have. Videos are going out before you ever point a camera at yourself.
You start by talking about the work, not yourself
“Here's what we found behind this wall.” You've explained that to a homeowner a hundred times. Same sentence, phone's just running.
We coach you through the awkward part
The filming course and the group calls are mostly this — how to talk to a phone like it's a person instead of performing for a camera.
Pick your volume.
You're buying editing hours, not a video count. A finished video — cut, captioned, hooked, written and sized for four platforms — takes about two to three hours. So 40 hours a month is 15 to 20 videos, and if a job hands you something worth going long on, the hours go there instead. Every plan is done-for-you: you film, we do everything after that.
We make sure you show up.
The footage you're already taking starts bringing you work, and your day doesn't change at all.
- 40 hours of editing a month — usually 15 to 20 finished videos, posted for you
- Posted to Facebook, Instagram, YouTube & TikTok
- All the technical work — cutting, captions, hooks, sizing, scheduling
- The Creator Mode Filming Course
- 2 group coaching calls a month — bring your footage, get feedback
- Your own brand style guide, built in onboarding
- The Creator Mode App — upload, review, track what's working
- A dedicated editor on your account
Your time: About 5 minutes to upload. Nothing you're not already doing.
Get started →We make sure you win.
You stop being someone in town they've heard of and start being the one they think of first.
- 80 hours of editing a month — usually 30 or more videos, daily posting
- 6 group coaching calls a month — triple Foundation — hooks, strategy, live feedback
- Monthly performance review — which videos bring calls
- Priority turnaround
- Deeper customization of your system in the App
Your time: 15–20 minutes a day filming, plus one call a week.
Get started →We make sure your whole company is the machine.
You stop being the only camera. The whole crew feeds it, and we put money behind whatever's already working.
- 160 hours of editing a month — 60 or more videos, your whole team feeds it
- Monthly live team filming training with Matt
- 1 one-on-one call a month with Matt
- Managed Meta ad campaigns on your proven content
- Multi-user App access for your whole team
- Priority everything
Your time: About 2 hours a month for you. A few minutes a day for the crew, once trained.
Apply →Rather talk to me first?
Book a free 15 minutes. Show me what you're already filming and I'll tell you which plan fits — or if none of them do. No pitch, and you can sign up here any time without it.
3-month term, then month to month. Month one we get you filming, month two content flows, month three you judge it.
We post the videos we said we'd post, or the month is free.
You'll never sit through a sales pitch to work with us. But the day you sign up, you get an hour with Matt — strategy, the software, and exactly what you're filming this week.
This isn't for everybody.
We work with roofers, HVAC techs, plumbers, concrete crews, painters, electricians, landscapers, pool builders, and remodelers. If you're on jobsites, you're in the right place.
This is for you if…
- You're on jobsites with a phone in your pocket
- You do good work and nobody outside your customers knows it
- You're done paying for leads three other guys already bought
- You'll say one sentence out loud on a job
Don't buy this if…
- You want the phone ringing by Friday
- You won't pull your phone out on a job
- You're shopping for whoever's cheapest
- You want to approve every video before it goes out
The stuff you're
actually wondering.
Straight answers. If something's still unclear, book a call and ask me directly.
What does it cost?
Three plans, all priced on this page: $800/mo for 40 hours of editing, $1,600/mo for 80 hours (a part-time editor on your account), and $4,500/mo for 160 hours (a full-time editor). A finished video takes about two to three hours, so 40 hours is usually 15 to 20 videos a month. No quote call and no custom proposal — you can read the price, pick a plan, and start today.
Why do you sell editing hours instead of a number of videos?
Because a video isn't a fixed unit of work. A quick before-and-after might take an hour; a walkthrough of a bad install you want to go long on might take four. Buying hours means the work goes where it's worth going that month instead of getting chopped to hit a quota — and 40 hours a month is a quarter of a full-time editor, at a fraction of what one costs you on payroll.
What do I actually have to do?
Film on the jobs you're already on, and send us the folder once a week. That's about five minutes from the truck. We do the cutting, the captions, the hooks, the sizing, the writing, the scheduling, and the posting.
Do I have to be on camera?
Yes. Nobody trusts a logo — they trust a person, and if you want work coming from people who trust you, you're the one they have to see. You start by talking about the work in front of you, not about yourself, and we coach you through the awkward part on the group calls.
I've never made videos before. Is that a problem?
No, and it's the normal starting point. You won't be good at it in week one — you weren't good at your trade in week one either. It's a skill that takes reps, and the filming course and group calls exist to get you through the first few months.
Do you come out and film my jobs?
No. You film on the phone that's already in your pocket, on the jobs you're already doing. Sending a crew to your site is what makes video cost five figures a month; skipping it is what makes this $800.
How soon do videos start going out?
Month one we get you filming, month two the content flows, and month three you judge it. On day one you don't have to film anything — send us a before-and-after you already have and videos start going out before you ever point a camera at yourself.
Where do the videos get posted?
Facebook, Instagram, YouTube, and TikTok, under your name and from your accounts. Each video is cut and sized for the app it's going on, and it's scheduled and posted for you.
Do I have to approve every video before it goes out?
No, and that's the point. You can watch everything in the app and tell us what to change any time, but the queue doesn't sit waiting on your sign-off — if approving every clip is what you want, we're probably not the right fit.
Am I locked into a contract?
Three-month term, then month to month. We post the videos we said we'd post, or the month is free.
Which trades do you work with?
Roofers, HVAC techs, plumbers, concrete crews, painters, electricians, landscapers, pool builders, and remodelers. If you're on jobsites with a phone in your pocket, you're in the right place.
You're already filming it.
Start posting it.
Pick a plan and you're in. The day you sign up you get an hour with Matt — what to shoot this week, how the app works, what we're going to make you look like. Then you go back to work.
See the plans & prices →Not ready? Book a free call with Matt instead.